Department readiness
Name a recruitment contact and backup. Confirm membership requirements, age, residency, training schedule, time expectations, available roles and the actual approval process.
Prospect experience
Use plain language, answer the hard questions, show current contact details and keep the interest form short. Test the entire experience on a phone.
Campaign launch
Create source-tagged links for each channel. Put QR codes where interested residents already are: department events, community partners, signs and approved print materials.
Follow-up process
Notify the right person, set a three-day target, prepare a station-visit invitation and record every status change. Review unanswered leads at least weekly.
Monthly review
Compare leads and next steps by source. Update stale information, collect recurring questions and improve the page before buying more outreach.
Put the pieces into one local funnel.
StationReach gives departments a consistent page, short form, source tracking and follow-up board while openly linking to free fire-service resources.
See the demonstration →